Benedict G.C. Dellaert
Department of Marketing, Maastricht University
e-mail: b.dellaert@mw.unimaas.nl
phone: +31 43 388 3250
fax: +31 43 388 4918
Postal address: Faculty of Economics and
Business, Maastricht University, P.O. Box 616,
6200 MD Maastricht, The Netherlands
Visiting address: Room B1.15, Tongersestraat 53,
Maastricht, The Netherlands
SHORT CURRICULUM VITAE
Benedict G.C. Dellaert is Meteor Research Chair and Professor at the Department of Marketing, Universiteit Maastricht. Previously he was Associate and Assistant Professor of Marketing at Tilburg University, The Netherlands and senior lecturer, Department of Marketing, The University of Sydney, Australia. He holds a Masters degree in Technology Management and a Ph.D. degree in Technical Sciences (Urban Planning) from Eindhoven University of Technology, the Netherlands.
His research interests are in consumer decision making, consumer-producer interaction, customization and personalization, retailing and tourism. His work has appeared in journals such as the Journal of Interactive Marketing, the Journal of Marketing Research and Marketing Letters. He has also published in tourism in journals like Annals of Tourism Research and Leisure Sciences.
KEY PUBLICATIONS
Marketing Mass-Customized Products:
Striking the Balance Between Utility and Complexity
with Stefan Stremersch, Journal of Marketing Research, 42(May), 2005,
219-227.
File:
Marketing Mass-Customized Products.pdf
Buying Modularized Systems in Technology-Intensive Markets
with Stefan Stremersch, Allen Weiss and Ruud Frambach, Journal of Marketing
Research, 40(August), 2003,
335-350.
File:
Buying Modularized Systems.pdf
Investigating Consumers' Tendency to Combine Multiple Shopping Purposes and
Destinations
with Theo Arentze, Aloys Borgers, Michel Bierlaire and Harry Timmermans,
Journal of Marketing Research, 35(May), 1998,
177-188.
File:
Multi-Purpose Shopping.pdf
Please note that the papers on this website
are final working paper versions and may differ to some degree from the journal
publication versions.
RECENT PUBLICATIONS AND WORKING PAPERS
Situation Variation in
Consumers' Media Channel Consideration
with Sonja Wendel, Journal of the Academy of Marketing Science,
33(4), 2005.
File:
Situation Variation.pdf
The Impact of Price
Disclosure on Dynamic Shopping Decisions
with Vladislav Y. Golounov and Jaideep Prabhu, Marketing Letters,
16(1), 2005.
File: Price
Disclosure.pdf