Education

PhD, Marketing, Maastricht University,  the Netherlands, promotion day : 24 April 2008, 16.00

Postgraduate, Marketing, Tilburg University,  the Netherlands, 2003.

M.S., Engineering Mathematics, Twente University, the Netherlands, 2000.

B.S., Environmental Engineering, ITB (Bandung Institute of Technology), 1998.

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                           Defense of the thesis of Mr. A. Daryanto on Thursday                                       

                           24^th of April 2008 at 16.00 hrs.

   Place:                  Aula van de Maastricht University, Minderbroedersberg 4-6 Maastricht.

Thesis:                 A half full glass may seem fuller than a half empty one. Studies on the influence of regulatory fit on consumer behavior.

The composition of the PhD Degree Committee is as follows:

1. Prof.dr. J. Lemmink                                       Pro-Rector, Voorzitter, Maastricht University

2. Prof.dr. J.C. de Ruyter                                  Professor of International Service Research, supervisor, Maastricht University

3. Prof.dr. M.G.M. Wetzels                              Professor of Marketing and Supply Chain Research, supervisor, Maastricht University

4. Prof.dr. A.H. Borghans                                 Professor of Labour Economics and Social Policy, Chairman degree committee, Maastricht University

5. Prof.dr. M. Carree                                        Professor of Business Economics and Business, Studies esp. External Organisaties; Maastricht University

6. Prof.dr. K. Koelemeijer                                 Professor of Marketing,  Nyenrode Business University                                              

7. Prof.dr. E.J. Nijssen                                      Professor of Marketing, Technische Universiteit Eindhoven

8. Prof.dr. J. Pennings                                       Professor of Marketing Finance Interface, Maastricht University

9. Prof.dr. G. Pfann                                           Professor of Econometrics of Markets and Organizations; Maastricht University

10. Prof.dr. J.R.Y.J. Urbain                               Professor of Time Series Econometrics, Maastricht University

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Teaching (tutor in PBL system) at Maastricht University

• Organization and Marketing, block 1.1 (2 classes), Undergraduate level, Sept-Nov 2004.
• International Marketing Management, 2004, Undergraduate level, 3 classes.
• International Marketing Management, 2005, Undergraduate level, 3 classes.
• International Marketing Management, 2007, Undergraduate level, 2 classes.
• Quality Management, block 4, ( 1 class), Graduate level, May-June, 2006.
• International Business Research, block 1 (3 classes), Graduate level, Sept-Nov, 2006.
• Marketing & Management Information System (2 classes), Nov-Dec 2006.

Theses supervision

1. Sjoerd de Bruijn (ID 972065). Master thesis. Title: The influence Regulatory Focus on Loyalty Program Effectiveness. An Insight in Relationship Marketing Between a Spectacle-Glasses Supplier and its Member-Opticians in the Dutch Market. Dept. Marketing University of Maastricht. Graduated on March 9, 2005.
2. Karen Buchheit (ID 079065). Master thesis. Title: Perceived Justice in Email Complaints Setting. Dept. Marketing University of Maastricht. Defended on June, 21, 2005.
3. Jeroen Dekkers (I100534), Internship. July 2005-Jan 2006. Rexroth Bosch Group. Where Innovation and Tradition Come Together. Internship report.
4. Sanne Maarschalkerweerd (i031267). Master thesis. Title: The Relationship Between Consumer Attitude and the Replacement Purchase As of July 2005. Graduated on May, 2006.
5. Tjitze Noorderhaven. Master thesis. Title: Alliance of Airline Industries. Defended on May, 2006.
6. Patrick Witte (ID 112100). Master thesis. Title: Brand Extension. Defended on August, 28, 2006.
7. Gul Dilek (ID 181544). Master thesis. Title: The Joint Effect of Humour & Celebrities in Printed Ads: An Empirical Investigation. Defended on August 28, 2006.
8. Rutgers Teunissen (ID 113301). Master thesis. Title: Framing Ads into Focus. Defended on August 22, 2006.
9. Sven Timmermans (ID 076511). Master thesis. Title: Product Design: The Influence of Brand and Product Personality on Consumer Preference. Defended on August 14, 2006.
10. Bram Verhelst (ID 063584). Master thesis. Title: Regulatory Focus and Marketing Strategy. Defended on August 22, 2006.
11. Hendirkus Haaring (ID 071706). Master thesis. Title: Brand placement in Video Games. Defended on August, 28, 2006.
12. Willem Weenink (ID 180599). Master thesis. Title: Differences in customer loyalty between different service providers in a B2C context. Defended August 28, 2007.
13. Rens Rijlaarsdam (ID 218375). Master thesis. Title: The Joint Effect of Source Information and Inferred Motives on Perceived Fairness. Feb 2007. In progress.
14. Daniella Bastin (ID118915). Master thesis. Title: The Influence of Regulatory focus on Processing Verbal vs. Numerical Uncertainty Information. June 2007. In progress.

As a second examiner

1. Emily W. Ramanathan. Master thesis. The influences of expected waiting time on the overall service quality in the supermarkets. Defended on 15 Nov 2005. Dept. Marketing, U. Maastricht. Supervisor: Sandra Streukens
2. Roordink. (I072532). Master thesis.Sport Utility Vehicles. Theory of Reasoned Action Applied to the SUV Buying Process in the Netherlands. Defended on 10 Feb 2006. Supervisor: Marcel Birgelen.
3. Holscher, D. (ID 059668). Master thesis. Whole-Food and the Crux of Organic Quality Perception. Defended Oct, 2005.Supervisor. Sandra Streukens.
4. Jasper de Weert (ID 9805260. Master thesis. FAQ: Effect of Using Online Intelligent Systems to Address Customer Questions. Defended, May 17, 2006. Supervisor: Ko de Ruyter
5. Joachim, van der Leest. Master thesis. Process and Outcomes Variation in Online Service Recovery. Defended May 2007. Supervisor: Prof. Ko de Ruyter.
6. Tomas Krings. Master thesis. Retail in Cyberspace: Conceptualizing a Model of Approach-Avoidance Behavior for Virtual Store Environments. Defended August 22, 2007. Supervisor: Ko de Ruyter.
7. Decker, N.  Master thesis. The Effectiveness of Online Social Networks. Defended 5, Sept 2007. Supervisor. Ko de Ruyter.
8. Joep Gommans (ID ). Master thesis. Regulatory Fit in Health Care Business. Defended on August, 22, 2006.
9. Leonie Weidacher (ID 465364), Master thesis. Investigating the Moderators: "Product component attractiveness and recommendation transparency : How do they influence the impact of recommendations on consumers' final choice and decision-process satisfaction?, 22 February 2008.

FAVORITE QUOTE:

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The History of Science has suffered greatly from the use by teachers of second-hand material, and the consequent obliteration of the circumstances and the intellectual atmosphere in which the great discoveries of the past were made. A first-hand study is always instructive, and often ... full of surprises."

R.A. Fisher, 1955
(p. 6, Experiments in plant hybridisation / G. Mendel. Edinburgh : Oliver & Boyd, 1965)

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